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July 25, 2009

Professional Corporate Logo Creation Or Design The Logo Yourself? Which Is Better

Filed under: other, politics, social — charlestang @ 5:34 pm

Ask the top level executives at British Petroleum or Mitsubishi how important it is to have a good logo design and they would probably end up giving you a lecture for an hour or two. To put it succinctly, good logos are good for business.

If you are just kicking off your business, you may need all the help you can possibly get beginning with a good logo design. During your quest for logo designers you would have come across many sites offering logo price as well as DIY logo designs. Which should you take up?

To help you determine your choice, here are a few points to think about on both options.

DIY Online Logo Design Software
By using ‘logo design software’ clients are offered the opportunity to ‘design’ their very own logo. In actual fact, clients end up putting together pre-fab designs and customizing them by adjusting the colors and placements of the images supplied. These cookie cutter designs take the least amount of time to produce and are really cheap but they do incur other costs.

For one, these logos would not be entirely unique especially if someone else has used the same image from the same site. To help reduce this problem, these sites do offer thousands of clip art samples to choose from to lessen the probability of the same images being utilized by another.

Having mentioned that, all it takes is just one other party utilizing the same image, to put a dent in your trademarking intentions. Companies with logos utilizing public domain image samples would find it tough to have their logos trademarked.

Designs By logo design price
Usually, logo price by logo design pros are more professional looking than those produced by DIY sites. A large number of web based designers charge between $50 and $250 to create an original corporate logo for you in under 3 days.

Having said that, the net is brimming with custom logo design companies presenting services at roughly the same prices. Here are several ideas to help you pick the ones that provide the best value for money.

Number Of Revisions
Be sure you go with a design company that grants unlimited or at least 12 revisions with your design package. Some designers only offer up to 2 revisions and charge you for any additional changes.

Satisfaction Guarantee
There have been cases, no matter how much effort they put in, designers are not able to satisfy their customers. A 100% satisfaction guarantee ensures the customer gets back his investment in rare cases such as these.

Multiple File Formats
There are a few design firms which charge the client extra for high-res files. Go through the fine print and make sure you go with firms which offer you multiple file formats together with your final logo design at the price displayed when you sign up. You would be in need of these files if you ever decide to use your custom logo design for print purposes.

In short, always employ a professional logo designer unless you are unable to spend $50 - $100 on design fees. Keeping in mind that your company’s image might be at risk if you don’t, it is money well spent.

Rex Hunter has been in the advertising industry for close to 15 years. He argues the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!

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